Course Description: Sports and Entertainment Marketing is a unique and innovative course designed to introduce students to the basic principles of marketing as they relate to modern day businesses in the famous sports and entertainment industries. This course stresses the utilization of fundamental marketing concepts centered on the four Ps of Marketing: product, price, place, and promotion. The course will develop critical thinking, decision making and communication skills through real world applications and case studies. Students will be prepared to handle specific tasks associated with either industry. This course offers students an edge if pursuing any type of business degree, especially business administration, marketing or sports management degrees on the collegiate level. Guest speakers, case studies, field trips, videos and computer integrated activities will be incorporated into the class.
Course Prerequisites: N/A
Minimal Basic Skills Needed: Basic reading, writing, math and computer skills/knowledge.
Course Goals and Objectives:
*Students have the optioning of receiving three college credits through Tompkins Cortland Community College (TC3): BUAD 204: Principles of Marketing
Course Prerequisites: N/A
Minimal Basic Skills Needed: Basic reading, writing, math and computer skills/knowledge.
Course Goals and Objectives:
- Students will develop a clear understanding of key marketing concepts and issues.
- Students will develop an understanding of the applicability of marketing theory in practice in today's workplace.
- Students will be able to integrate social and environmental sustainability into marketing decisions.
- Students will be able to define the growing role of technology including e-marketing and virtual store fronts.
- Students will be able to explain the decisions companies make when developing product lines and mixes.
- Students will be able to synchronize the distinctive characteristics that affect the effective marketing of services.
- Students will be able to compare and appraise the different pricing strategies and know when and how to apply them.
- Students will be able to explain consumer behavior and the role that it plays in segmenting markets.
- Students will be able to develop an understating of key channel management decisions within the marketing mix and apply them to practical examples and situations.
- Students will begin to understand how their live are shaped by the complex word in which we live.
- Students will understand that their actions have social, economic and environmental consequences.
- Students will be able to develop meaningful questions to address problems or issues in marketing.
- Students will be able to gather, interpret, and evaluate relevant sources of information.
- 3-ring binder or 2 pocket folder
- Chromebook or Personal Computer with internet access
- Writing utensils
*Students have the optioning of receiving three college credits through Tompkins Cortland Community College (TC3): BUAD 204: Principles of Marketing